Event Specialties
I've worked on a wide variety of events in the tech space, including:
- Sales + Marketing conferences (up to 30,000 attendees)
- Executive conferences for C-suite attendees
- Brand Activations + Stunts
- Product Launches
- Internal company events
- Executive + VIP level retreats
- 3rd party tradeshows
I've worked on events from a budget of $50K to $40M.
Resume
I focus on event strategy and operations, with a strong eye for detail, flawless execution, and the ability to juggle multiple projects at once.
Experience with brand name events like CES, SXSW and Google I/O, along with experiential brand activations. I have a passion for creating unique, creative spaces for attendees that reflect the spirit and essence of the brand.
I have worked on operational projects like creating event playbooks, establishing travel and registration policies for up to 20,000 guests, managing vendor RFPs, and working cross-functionally to craft event policies and procedures.
Experience
Freelance Event Producer
Aug 2023 - present
Google US - supporting Hardware and Ads
Happily
Head of Experiential
Jan 2023 to Aug 2023
Freelance Event Producer
Jun 2018 to Jan 2023
Google US + Singapore (Jun 2018 - Jan 2023)
Eventbrite (Jan 2019 - Jun 2019)
Uber
Brand Events Producer
Apr 2017 to May 2018
Rodan + Fields
Event Operations Manager
Sept 2016 to Mar 2017
Facebook
Events + Outreach Manager, Information Security
Feb 2016 to Aug 2016
Google
Experiential Marketing Manager, Google Cloud Platform
May 2015 to Jan 2016
Marketing Events Manager
Jan 2011 to May 2015
HR Programs Specialist
Aug 2007 to Jan 2011
Education
University of Southern California
MFA, Peter Stark Producing Program
Aug 2020 to May 2022
Brown University
B.A., American History
Aug 2003 to May 2007
Awards
Robert S. Ferguson Marketing Award
University of Southern California
May 2022
Top Event Marketers to Watch in 2018
Bizzabo
Aug 2017
Testimonials
“Tara is able to manage shifts in creative strategy and set (and reset) expectations with dozens of stakeholders through endless timeline shifts. And she does this on a global time clock.”
“Tara is the ultimate when it comes to clear, concise communication. I appreciated her close attention to detail when it came to all written and verbal communication.”
“Tara is very good at flexing her style to work with many different personality types and she uses her insightful interpersonal skills to move a project along despite working with ‘difficult’ people that might present roadblocks for others.”
“Tara is amazing at leading complex projects, has incredible executional prowess and is super googley and dependable. She is totally committed to any project assigned to her and always delivers to 150% of her capability.”
